The premise of the show is observing a group of contestants that are confined to a house for six weeks (or 42 days) competing for a cash prize. They are subjected challenge competitions, social experiments, and real-time audience vitriol or praise. Viewers can interact with contestants through SFX (sound effects), TTS (text-to-speech), and even physically affect conditions in the house through Fishtoys. Contestants get kicked off, driven to quit, or eliminated until the last day comes and only one remains as the winner.

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